1樓：慄瑜水雯麗
4main
domestic
own-brand
cars
enterprise
development
strategy
ofcomparative
evaluation
4.1own-brand
cars
development
strategy
ofsimilarity
analysis
after
10years
ofdevelopment,
china's
independent
brand
automobile
hasachieved
great
progress.
intraditional
carthree
giant
"faw",
"dongfeng",
"shanghai"
andwas
born
with
chery,
cobolli
gigli
andas
arepresentative
ofthe
bydindependent
brand
new.
relying
onthe
policy
ofthe
government
support
andthe
correct
development
strategy
ofindependent
brands,
such
asthe
mainstream
obtain
consumer
market
ofbrand
ofcar.
andthese
newelements
into
thecar
market
inchina
isan
independent
brand
bring
thereform
anddevelopment
ofthe
wind.
independent
brand
development
also
started
toaffect
theinternational
brand
inchina's
development
strategy.
owing
tohistorical
andgrowth
environment,
china's
own-brand
cars
enterprise
inthe
growth
process
hasmany
similar
experience.
4.4.1
price
strategy
byjoining
thewto
"from"
effect
onjanuary
12,2002,
tianqi
group
ledby
thecar
enterprise
raises
prices
frenzy.
until
now,
thecar
market
inchina
isstill
dominate
themarket
price
ofan
important
factor.
independent
brand
isgenerally
adopted
bydomestic
actual
price
form
isdetermined
bythe
phase
ofdevelopment.
butwhen
thecar
consumers
iscar
brands
andtechnology,
independent
brand
price
advantage
tochange
into
themarket
competitive
advantage.
4.1.2
internationalization
strategy
inrecent
years,
china
light
auto
output
growth
hasbeen
noticeably
rise,
more
andmore
fierce.
oneof
themain
interval
with
lowprice,
cars
andsuv
pickup
independent
brand
enterprises.
increased
exportstoa
huge
contribution.
chinese
enterprises
inthe
development
ofdomestic
market,
butalso
accelerate
theinternationalizationofthe
road.
chinese
cars
inthe
same
level
andforeign
automobile
brand
competition
advantage
is,this
also
explains
theindependent
brand
exports
rapid
growth.
below
isthe
2007
china
cars
exported
until
2008.
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